Jim Beam

GenZ is becoming more sober curious and turning to a more healthy lifestyle and becoming more conscious of what they consume. However most of GenZ start drinking once they start University, campus life is where a student is more prone to start drinking habits.

Introducing Jim Beam, Stay Sober, Stay Curious the non alcoholic offering of Jim Beam.
A brand experience that encourages sober habits on University campus. From on campus Jim Beam booths to loyalty cards to a Jim Beam app where you document your sober choices made with the new non alcoholic Jim Beam.