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WhatsUp
Branding
Identity
WhatsApp is viewed as a non attractive, non social and simple app by the Gen Z, most of them have the app on their phones because of their parents or other things work related.
So introducing WhatsUp, a sub-brand of WhatsApp that allows the Gen Z to express themselves without limits, connecting and socialising from Anywhere at Anytime, posting and sharing whatever they please.
Anywhere, Anytime symbolises that location is never a barrier when it comes to connecting and starting up a conversation and that’s WhatsUp!
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